Tourism Sector Profile

The Shuswap offers private sector tourism investment opportunities in a four season, nature driven destination, with strong demand for lakefront resorts, RV and cabin accommodations, adventure and outdoor recreation experiences, agri-tourism, and complementary food, beverage, and cultural amenities that leverage the region’s lakes, rivers, and mountain landscapes.

Tourism Competitive Advantages

1

Growing Tourism Market: Increasing visitor demand for four season recreation, experiences, and accommodations.

2

Prime Natural Assets: iconic Shuswap Lake (plus White and Gardom Lakes), rivers, and mountains supporting boating, fishing, hiking, and winter sports.

3

Accommodation & Resort Potential: significant existing lodging base with opportunities for lakefront resorts, RV parks, cabins, boutique, four season, and destination lodging.

4

Climate – winter warm with mountain snow and summer hot enough for lake-living amenable for four-season tourism.

5

Access – proximity to rapidly growing Calgary and Vancouver/lower mainland.

6

Diverse Visitor Base – families, couples, adventure travellers, second home-owners.

7

Adventure & Experiential Tourism: high demand for guided tours, water sports, golf, and outdoor recreation.

8

Agritourism & Culinary Experiences: vineyards, farm stays, and destination dining complement regional tourism.

9

Strategic Investment Advantage: rural setting with lower land costs and proximity to key transport corridors.