The Shuswap Economic Development Society has announced the completion of its Investment Attraction Strategy (2024), marking a significant milestone in advancing the region’s long-term economic development priorities.
The strategy provides a clear and coordinated framework to guide investment attraction efforts across the Shuswap, with a focus on strengthening sector competitiveness, supporting business growth, and positioning the region as an attractive destination for both corporate investment and entrepreneurial relocation.
Developed through targeted research and stakeholder engagement, the strategy identifies key industry strengths and opportunity areas, while also reinforcing the importance of lifestyle-driven economic development – recognizing the Shuswap’s unique ability to offer both business opportunity and quality of life.
The Strategy is driven by an investment value proposition, and includes: 1) five core action elements: sector opportunities/actions, retail, non-residential land, workforce attraction & retention, entrepreneurship; 2) a development vision; and 3) advocacy agenda.
With the strategy complete, the Society will move into implementation, supported by a suite of new tools including an investment attraction website, investment guide, and industry sector profiles. Together, these resources will help communicate the region’s value proposition more effectively to investors, site selectors, and potential new residents.
This work sets a strong foundation for coordinated investment attraction efforts and supports the long-term vision of sustainable, diversified economic growth across the Shuswap region.
